My growing collection of brand characters populating the windowsill.
I am right now in a phase where I need to decide on different things regarding the scope and outcome of my project.
Is the outcome of the project a book? Yes, I think so, but:
What kind of book?
How many pages? Is it a textbook intended for education, is it a designbook for connoisseurs?
Will anyone publish it? How do I find a publishing company? Can we publish ourselves?
Who is the target audience?
I imagine to create a kind of cookbook for designers, marketing people and brands – where they can find inspiration, guidelines, and arguments on why to have a brand character.
I imagine it to be richly illustrated but also to have depth and serious theoretical content.
I imagine it to be about 200-300 pages long.